Insights on W. Chan Kim’s Blue Ocean Shift by Instaread - Instaread

Insights on W. Chan Kim’s Blue Ocean Shift by Instaread

By Instaread

  • Release Date: 2018-07-08
  • Genre: Study Aids

Description

Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors’ highly influential book about strategic planning, Blue Ocean Strategy (2005)…
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